Grand Blanc, Michigan
Ally Challenge Tournament officials announced today the return of Birdies for Charity presented by Ally. This grassroots charity platform is an extension of The Ally Challenge presented by McLaren’s mission to positively impact non-profit organizations in the greater southeast Michigan area. Birdies for Charity creates positive opportunities for charities to partner with the tournament and benefit from the philanthropic objectives of The Ally Challenge.
Birdies for Charity presented by Ally is coming off a successful rookie campaign. In its first year, the program welcomed participation from 16 qualified Michigan 501(c)(3) charities and raised $26,721.75 thanks to the 876 birdies recorded by PGA TOUR Champions players during competitive rounds at the inaugural The Ally Challenge presented by McLaren.
Tournament title sponsor Ally Financial shares a similar goal to support Michigan charities. Ally is committed to helping the tournament broaden its charitable reach by sponsoring initiatives like Birdies for Charity.
“Last year’s tournament was a success by many measures, especially the more than $800,000 generated for southeastern Michigan charities,” said Alison Summerville, business administration executive and head of Corporate Citizenship, Ally Financial. “We hope to expand the Birdies for Charity program in 2019 to help participating charities throughout the area raise donations that will provide a lasting impact to our community.”
Birdies for Charity gives qualified Michigan 501(c)(3) charities the opportunity to raise funds based on the number of birdies made by PGA TOUR Champions players during competitive rounds at The Ally Challenge. Each participating charity will solicit pledges per birdie, or flat donations, to their organization through the Birdies for Charity program. Charities will receive 100% of collected donations, as well as a guaranteed 10% bonus match.
For more information about Birdies for Charity presented by Ally, including how to participate, visit.
“The tournament is excited to bring back this unique charity platform that provides opportunities to raise funds for a wide range of non-profit organizations located in Michigan,” said tournament director Chris Coffman. “Making a difference in the local community The Ally Challenge presented by McLaren calls home is one of the ways we measure the success of the tournament. The growth of the Birdies for Charity program will play an important role in continuing to build on the overwhelming success the tournament achieved in its inaugural year.”
The Ally Challenge presented by McLaren will be played the week of September 9-15 at Warwick Hills Golf & Country Club.