Lasco Real Estate Group Introduces New Name Brand


In the past year, Jennifer Lasco Real Estate has grown into an industry leader in the Fenton market. Everywhere you look a new “For Sale” sign with the JL logo appears in yards on streets where you live. Open houses attract potential buyers. Sellers recognize if they want maximum exposure of their listing Jennifer, Adam, and their team are the go-to agents for premium property sales.

Lasco Real Estate Group Fenton Michigan
Lasco Real Estate Group New Logo

New Brand Name, Same Great Service

A company’s brand is vitally important to its customer image and how the company is portrayed in the marketplace. Given the expanding profile of Jennifer Lasco Real Estate, now was the time to update the brand. The company is proud to re-introduce themselves as the Lasco Real Estate Group.

Jennifer Lasco commented on the new label. “We felt changing our name to the Lasco Real Estate Group strengthened our Brand and better characterized our strategic outlook for the future. In just the past 18 months Adam and I have grown the business from a handful of agents into a team of 12 strong professionals.”

Lasco Real Estate Group Fenton Michigan Office
Lasco Real Estate Group Fenton Michigan Office

“Our plans for continued growth include expanding to multiple markets outside of the Fenton, Linden, and Lake Fenton areas. At the same time concentrating on bolstering our current base to ensure the viability of future growth.”

Business Growth

Jennifer embraced the description of her business as a boutique firm in the complex world of real estate. The slogan “Real Estate Made Simple” was the motto they lived by. Whether helping a couple purchase their first home, or listing a million-dollar lakeside property. It was all about how the customer was treated. Providing the best home buying experience in the marketplace quickly brought buyers and sellers alike to their office on 101 N Adelaide St. in downtown Fenton.

When Adam Haffajee joined the firm as Associate Broker and Director of Strategy, clients gained the experience and knowledge of an additional seasoned real estate professional on the team, who had worked in the area for most of his career.

Adam Haffajee and Jennifer Lasco Real Estate
Adam Haffajee and Jennifer Lasco During the Jennifer Lasco Real Estate Office Grand Opening in 2017

Meshing that style of personalized boutique service with the background and wisdom of large firm resources has been the key to exciting growth.

Why Chose the Lasco Real Estate Group

With so many choices in companies offering real estate services, why choose the Lasco Real Estate Group? Jennifer will tell you, “With the big box brands you never know what you are going to get.  It’s a revolving door, and they hire anyone off the street.  We went out of our way to curate a team that we are proud to have serving our market.  Staying small and not conforming to the restrictions of a large brand allows us to be nimble with our marketing and technology choices.  “With Jennifer’s decades of marketing, promotion, and photography skills,  matched with Adam’s past as a manager of a residential division of a real estate group, we are constantly evolving to serve our clients in the best way possible.  There is no one in the market that is able to do what we can do.”

Consider these factors. Marketing to the community where your home is located is fundamental. Who knows the trends better than a local agent.  Marketing and Promotion is what attracts attention. Lasco Real Estate Group is unmatched by other brokers in their targeted marketing and presentation of your home. Stunning photography, aerial drone imagery put in front of qualified buyers sells homes. The technology team at Lasco Real Estate Group creates studio quality representations of listings. The business knowledge of decades devoted to understanding real estate law translates to Real Estate Made Simple.

Contact the Lasco Real Estate Group

Thinking about buying a new home, have a house or property that you would like to sell? Contact Jennifer, Adam and the team from Lasco Real Estate Group. Call or text them at 810.433.9556 and experience how a complex transaction can be truly stress-free.