Ally Challenge Officials Announce Primary Charity Partnerships for 2019 Tournament

Warwick Hills, Grand Blanc, MI — May 2, 2019

Last year The Ally Challenge presented by McLaren raised over $800,000 for local charities. The tournament’s primary beneficiaries, Junior Achievement of Southeastern Michigan and Community Foundation of Greater Flint each received checks for $365,000.

Andrea Brimmer, chief marketing and public relations officer for Ally Financial, announced today that Genesee County Habitat for Humanity and the United Way of Genesee County will be the 2019 Ally Challenge primary charity beneficiaries.

Dan Sullivan, HNS Sports Group, Andrea Brimmer, Ally Financial, and PGA Tour Commissioner Jay Monahan announce Ally Challenge Primary Charity Partnerships fo the 2019 Ally Challenge / Lasco Press Photo

PGA Tour Charity Support

In recognition of the significance of the Ally Challenge’s contributions to the community PGA Tour Commissioner Jay Monahan was on hand at Warwick Hills Golf and Country Club for the charity announcement. The 2018 PGA Tour Champions event in Grand Blanc raised more in its first year than any single Buick Open during its time at Warwick Hills.

Monahan shared that the Ally Challenge raised the 2nd largest amount for local charities of any 1st-year tournament in the history of the PGA Tour Champions.

2019 Primary Charity Beneficiaries

Genesee County Habitat for Humanity is one of 1,200 affiliates of Habitat for Humanity International in the United States. They operate locally to build homes, community, and hope. Since its founding in 1990, Genesee County Habitat for Humanity has built or renovated over 100 homes for new homebuyers and renovated over 300 owner-occupied homes to help achieve their vision where everyone has a decent healthy place to live.

United Way of Genesee County has operated in the community for over 97 years providing support to residents of all socioeconomic backgrounds. Focusing on addressing educational outcomes, health access, financial stability, and the basic needs of its residents. Donations from more than 200 workplace campaigns and individual investors to support over 150 programs. Last year dollars raised impacted over 100,000 lives representing every zip code in Genesee County.

Ally Financial Sponsorship

According to Andrea Brimmer; “Both of these charities are focused on building economic mobility, which is at the heart of our philanthropic efforts at Ally. We know that the tournament will have a lasting and positive impact on this community for years to come through the work of Genesee County Habitat for Humanity and United Way of Genesee County.

In addition to the aforementioned charity partners, The Ally Challenge presented by McLaren announced in February of this year the return of Birdies for Charity presented by Ally. This grassroots charity program creates positive opportunities for charities to partner with the tournament and benefit from the philanthropic objectives of The Ally Challenge.

The 2019 Ally Challenge

The Ally Challenge presented by McLaren is an official event on the PGA TOUR Champions.  This 54-hole stroke play golf tournament features PGA TOUR Champions professionals competing for a $2 million purse at the historic Warwick Hills Golf & Country Club in Grand Blanc, Michigan. The 2019 event is to be contested September 9-15. For additional details visit their website

The Ally Challenge at Warwick Hills / Lasco Press Photo