Lasco Auto Group Awarded New Mitsubishi Franchise for Waterford, MI

Lasco's Second Location will Model the Success of Grand Blanc Mitsubishi, a Triple Diamond Dealership

Waterford, MI — October 2nd, 2019

The Lasco Auto Group announced today the acquisition of a new Mitsubishi Franchise for Waterford, MI. The new dealership is located at 5900 Highland Road at the site of the former Suburban Ford, adjacent to the Oakland County Airport.

Lasco’s Waterford Mitsubishi StoreFront / Lasco Press Photo

The store is now open and features a broad selection of 2019 and 2020 Mitsubishi Models, plus quality inspected used cars and trucks.

Lasco’s Waterford Mitsubishi Showroom / Lasco Press Photo

Lasco’s Waterford Mitsubishi

The new point, Lasco’s Waterford Mitsubishi, is the second Mitsubishi franchise in the Lasco Auto Group’s portfolio of dealerships.

Showroom / Lasco Press Photo

Grand Blanc Mitsubishi opened in April of 2017 and has grown to be the leading sales, service, and customer satisfaction dealer in their district. Some of the awards Grand Blanc Mitsubishi have earned include:

• #1 Sales Volume Leader
• #1 Sales Satisfaction Dealer
• #1 Service Satisfaction Dealer
• Diamond Chapter of Excellence Sales, Service, & Parts Performance for 2018 & 2019

Jay Lasco, Vice President of the Lasco Auto Group” said. “We will use the same programs, procedures, and standards as our Grand Blanc location. We are currently upgrading the existing building to our expectations and will be working with Mitsubishi to establish brand identity elements moving forward. We are excited about the opportunity to partner with the greater Waterford area working together in the community and assisting residents with their automotive needs.”

The Team at Lasco’s Waterford Mitsubishi / Lasco Press Photo

The Waterford Mitsubishi site on the busy Highland Road / M-59 corridor features almost eight acres to display new and pre-owned vehicles. It is expected the new business will initially employ 35 workers and as the dealership grows additional job opportunities will become available.

Customer Lounge / Lasco Press Photo

In keeping with the Lasco Auto Group’s tradition of outstanding customer value, the low price point Mitsubishi model line will be paired with a Lasco Used Car Superstore inventory of popular and affordably priced vehicles including wholesale to the public bargain units.

A service department with Mitsubishi factory-trained technicians, a complete inventory of original equipment parts and accessories, as well as an on-site body shop will make Waterford Mitsubishi a one-stop location for complete customer care with a staff committed to customer satisfaction excellence.

Lasco’s Waterford Mitsubishi Service Department / Lasco Press Photo

Stop on by today and say hello, check out the models on display.