Waterford Mitsubishi Cuts Ribbon at Chamber of Commerce Sponsored Event

Waterford, MI — December 10, 2019

The Waterford Area Chamber of Commerce officially welcomed Waterford Mitsubishi to the business community with a “Ribbon Cutting” event held at the dealership at 5900 Highland Road.

Matt Lasco cuts the ribbon at the formal opening of Waterford Mitsubishi / Lasco Press Photo

The property adjacent to the Oakland County Airport on the busy M-59 corridor has been initially renovated to present a comfortable and appealings setting for customers to visit. Continuing upgrades are planned for the spring to incorporate Mitsubishi Motors’ dealership appearance elements into the building’s exterior fascia.

Visitors from the community, township, chamber members and invited guests attended the event where Free Oil Change Certificates were given away, a door prize of a 50″ 4K LED TV was presented to a lucky raffle winner, and refreshments were served.

Lasco Auto Group Vice Presidents Matt and Jay Lasco were on hand to welcome those in attendance and cut the big red ribbon in the showroom already decked out for Christmas with a lighted tree and bows on the hoods of cars. Invited guests included members of the Chamber, City and Township officials, representatives of Mitsubishi Motors and Ally Financial the financing arm of the brand. As well as vendors and dealership personnel.


Matt Lasco thanked the Chamber for the warm welcome into the area and expressed a desire on behalf of the Lasco Auto Group to be a contributing part of the community of Waterford and the surrounding townships.

About Waterford Mitsubishi

Waterford Mitsubishi is located at 5900 Highland Road / M-59. The dealership features almost eight acres to display new and pre-owned vehicles. It is expected the new business will initially employ 35 workers and as the dealership grows additional job opportunities will become available. In keeping with the Lasco Auto Group’s tradition of outstanding customer value, the low price point Mitsubishi model line will be paired with a Lasco Used Car Superstore inventory of popular and affordably priced vehicles including wholesale to the public bargain units.

A service department with Mitsubishi factory-trained technicians, a complete inventory of original equipment parts and accessories, as well as a planned on-site body shop will make Waterford Mitsubishi a one-stop location for complete customer care with a staff committed to customer satisfaction excellence.

About the Lasco Auto Group

With corporate headquarters in Lasco Ford on Owen Road in Fenton, the Lasco Auto Group continues to grow, adding its second Mitsubishi franchise to the Group’s portfolio of dealerships.

Grand Blanc Mitsubishi opened in April of 2017 and has grown to be the leading sales, service, and customer satisfaction dealer in their district. Some of the awards Grand Blanc Mitsubishi have earned include:
• #1 Sales Volume Leader
• #1 Sales Satisfaction Dealer
• #1 Service Satisfaction Dealer
• Diamond Chapter of Excellence Sales, Service, & Parts Performance for 2018 & 2019

Jay Lasco, Vice President of the Lasco Auto Group” said. “We will use the same programs, procedures, and standards as our Grand Blanc location in growing our Waterford dealership.”

About the Waterford Area Chamber of Commerce

The Waterford Area Chamber of Commerce is a private, membership-driven organization comprising of nearly 600 businesses, civic organizations, educational institutions and professionals. Founded in 1998, they are the principal voice of the region’s business community. Their mission is to provide leadership that facilitates the creation of a prosperous local economy and effective advocacy for its members.

Investing in the Waterford community through Chamber membership supports a variety of initiatives including economic development, education, public policy, beautification, place-making, and technology, as well as business attraction, retention, and expansion.

The Chamber also provides unique opportunities for business leaders to influence civic, social, and business initiatives that support community and business growth. They’re focused on keeping Waterford Township attractive and prosperous by addressing the most pressing challenges; infrastructure and business development so businesses and the community can flourish.