Planter’s Iconic Spokesnut Mr. Peanut Dies in Lead Up to Super Bowl Commercial


Miami, FL — January 22, 2020

You know the Super Bowl is just days away when advertisements promoting the ads that will air during the game broadcast begin to show up. Today, Planters’ announced the passing of its 104-year old mascot Mr. Peanut.

Video shows the top hat and monocle-wearing spokesnut driving the Nutmobile with two friends Matt Walsh and Wesley Snipes aboard, presumably on their way to Miami for the big game. Cutting Crew’s ’80s ballad “I Just Died in Your Arms” plays in the background as the cast sings along.

Suddenly the big nut swerves to avoid an armadillo in the road. The Nutmobile goes out of control ejecting the trio just as it careens over a cliff. Mr. Peanut, Walsh, and Snipes cling to an outgrowing branch on the side of the cliff, saved from disaster. But, only temporarily.

Watch the video to see what happens next.

A commercial during the Super Bowl will pick up the story with the mascot’s funeral. Can’t wait to find out how the saga ends.