Mitsubishi Leadership Concentrating on American Market

Grand Blanc, MI — August 13, 2020

Lost in the media frenzy of the initial stages of COVID-19 pandemic, Mitsubishi Motors North America (MMNA) made an announcement on March 26, 2020. In the course of the company’s relocation from Cypress, California to Franklin, Tennessee, MMNA made a change in corporate leadership. Yoichi Yokozawa was named president and chief executive officer, replacing Fred Diaz.

It’s a return to a familiar position, Yoichi was previously president and CEO of MMNA from April 2011 until February 2014. Since joining Mitsubishi Motors Corporation (MMC) in August 1998, Yokozawa, 55, has held senior-level positions throughout MMC’s financial, strategic planning, Nissan-MMC Alliance, and global marketing and sales organizations.

“Yoichi is an experienced team player, and his global background and previous North American experience will serve him well as he leads the MMNA organization forward,” said Guillaume Cartier, MMC senior vice president responsible for Global Marketing and Sales. “We are grateful to Fred for his accomplishments and commitment to Mitsubishi Motors. He steered the company to sales successes in a challenging U.S. market, built a strong leadership team, strengthened the U.S. dealer partner network, and laid the foundation for the future of a successful Mitsubishi Motors in the United States.”

The Right Car at the Right Time

With Mitsubishi’s low price point, exceptional fuel economy, innovating design, and incorporated safety features, buyers receive the maximum value for their dollar. “Sales are booming,” according to Ryan Valade, General Manager of Grand Blanc Mitsubishi. “Many people have taken a financial hit during the current health crisis and they are looking to get the most they can when they part with their hard-earned income. Here at Grand Blanc Mitsubishi and at our sister store, Waterford Mitsubishi, sales incentives currently in place are providing big savings to customers looking to lower their transportation expenses.”

2020 Mitsubishi Outlander

Valade went on to say, “With the volume of the Lasco Automotive Group behind us, we can offer financing options for any credit situation. Banks that work with credit issues like bankruptcy and repossessions are available to address the difficulties of these challenging times.”

New Leadership, New Commitment

With Yoichi’s leadership, Mitsubishi’s commitment to the North American market is expanding.

  • 2020 JD Power IQS top-rated Japanese brand will showcase considerable new vehicle investment for North America in 2021
  • The highly anticipated all-new next-generation Outlander will debut in Q2 of 2021
  • Major exterior styling enhancements for the Eclipse Cross will debut in Q1 of 2021
  • Upgraded powertrain and increased all-electric driving range for Outlander PHEV in Q4 of 2020
  • Bold, new styling updates outside and inside for Mirage and Mirage G4 in Q1 of 2021
  • Every Mitsubishi vehicle to receive standard Forward Collision Mitigation with Pedestrian Detection active safety features

Between now and the end of the second quarter of 2021, Mitsubishi Motors North America, Inc. (MMNA) will launch three considerably revised vehicles and one all-new, ground-up redesign, proof of the company’s commitment to delivering high quality, top value, leading-edge technology vehicles in the U.S. In addition, standard features and added value across the entire lineup, with key standard active safety features appearing on all vehicles, will underpin the revisions.

Stop by your local Mitsubishi Dealers and check out Mitsubishi’s new vehicle lineup. See how much you can save. “Drive Your Ambition”

2020 Mitsubishi MIrage

For more information on the Lasco Auto Group, Grand Blanc Mitsubishi, Waterford Mitsubishi use the following links to connect online or by telephone.

Grand Blanc Mitsubishi

Sales: 888-484-4791, Service: 888-484-6524, Parts: 888-485-1988

Waterford Mitsubishi

Sales: 866-693-6581 Service: 888-766-0847 Parts: 877-994-2653

Ford Buyers contact Lasco Ford in Fenton:

Lasco Ford

Sales: 888-581-6792, Service: 888-903-6217, Parts: 877-350-1958

About Mitsubishi Motors North America, Inc.    

Through a network of approximately 350 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U. S. 2019 marked the brand’s seventh consecutive year of sales growth.

Located in Franklin, Tennessee, MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please visit