Ford Motor Company, Dearborn, MI — May 19, 2021
Ford Motor Company unveiled the New All-Electric Ford F-150 dubbed “Lightning” in a worldwide social media event originating from their World Headquarters in Dearborn, Michigan.
The 30+ ways to watch included physical and digital destinations, including the Ford Facebook and YouTube channels, Twitter, key national publications as well as 18 impactful out-of-home locations such as Times Square in New York City and Las Vegas Boulevard.
Ford’s website to promote the event teased, “Be There When it Strikes” and included a countdown clock to the 9:30 pm event.
The presentation started with a 1-minute countdown broadcast on a giant screen constructed on the front of the Ford Building in Dearborn, a short tribute aired on the legacy of Ford Motor Company, and Bill Ford took center stage to introduce the new model. “Built-in America, For America.”
Ford used the occasion to announce the base price of the F-150 Lightning will be under $40,000, you can reserve one for a $100 Deposit, they also previewed the Electric Mustang and Electric Transit Van.
With a winner in the reincarnation of the Ford Bronco and now the introduction of a new version of America’s Best Selling Vehicle, The Future Looks Bright for Ford.
For information on all the exciting products in the Ford lineup contact the Sales Professionals at your local Ford Dealer, Lasco Ford, 2525 Owen Road in Fenton, (888) 486-1708.