Sheryl Crow to Headline Charity Gala in Downtown Detroit

Motor City Car Crawl Charity Gala presented by the Detroit Auto Dealers Association and the Downtown Detroit Partnership

Detroit, MI — July 17, 2021

A series of unfortunate events has beset the North American International Auto Show(NAIAS) in Detroit since it was announced after the 2019 Show that the event was moving outdoors during the summer months. Not the least of which was the COVID-19 pandemic that canceled the 2020 show entirely.

A series of individual events for 2021 include Motor Bella, scheduled for September 21-26, at the M1 Concourse in Pontiac, and the Motor City Car Crawl in Downtown Detroit, August 5-8.

The inaugural Motor City Car Crawl, produced by the Detroit Auto Dealers Association (DADA) and the Downtown Detroit Partnership (DDP), is a free, outdoor, walkable event that will kick off at noon, Thursday, Aug. 5, and last through Sunday, Aug. 8.

Motor City Car Crawl Charity Gala

A highlight of the NAIAS has always been the Charity Preview. This year a charity event has been scheduled during the Motor City Car Crawl. Singer-songwriter and nine-time Grammy Award winner Sheryl Crow will headline the Motor City Car Crawl Charity Gala taking place in downtown Detroit at Campus Martius on August 7, 2021.

Sherly Crow

“Following a year that had a negative impact on many organizations, especially non-profits, we are thrilled to create and host a new event that will raise money for children’s charities,” said Doug North, DADA Special Events Chairman. “We are especially thankful to feature a big name, like Sheryl Crow, as our headliner to help draw people downtown.”

In addition to a performance by Sheryl Crow, the ticketed Charity Gala will feature an array of food and beverage offerings. The Gala will raise money for nine Detroit children’s charities including, Boys & Girls Clubs of Southeastern Michigan, Boys Hope Girls Hope Detroit, Children’s Center, The Children’s Foundation, Detroit PAL, Judson Center, March of Dimes Metro Detroit, University of Michigan C.S. Mott Children’s Hospital and Detroit Auto Dealers Association Charitable Foundation Fund, a fund of the Community Foundation for Southeast Michigan.

“Our partnership with Rod Alberts and the DADA continues to grow with this exciting announcement of Sheryl Crow as the headliner,” said Eric Larson, CEO, Downtown Detroit Partnership. “Public spaces continue to provide unique opportunities for our community to come together in Downtown Detroit and this ticketed Gala will provide critical financial support to nine local children’s charities.”

Tickets for the Aug. 7 Motor City Car Crawl Charity Gala are available for $250 per ticket and can be purchased at Recommended attire for the Gala is summer chic.

About Detroit Auto Dealers Association

The Detroit Auto Dealers Association (DADA) supports more than 185 auto dealers located in the greater Detroit area through legislative and industry representation, educational programs, and community relations activities and produces the North American International Auto Show and, beginning in 2021, Motor Bella.

Through the DADA Charitable Foundation, the DADA has raised more than $121 million for children and youth charities throughout its 42-year history. For more information, please visit

About the Downtown Detroit Partnership

Downtown Detroit Partnership strengthens and supports Downtown Detroit through strategic initiatives and programs. DDP convenes business, philanthropic, and government partners to create a vibrant and resilient urban core for Detroit and the surrounding community. DDP is responsible for programming, managing, and operating six Downtown Detroit parks and public spaces. For more information, visit