Ford Motor Company, Dearborn, MI — December 1, 2021
Giving credit where credit is due, Ford design engineers continue to hit home runs for the manufacturer in 2021. Just look at the success of the new Bronco. America has fallen in love again with the iconic nameplate reintroduced with an exciting new look and the latest in technology.
Bronco
In June, The Lasco Press previewed the introduction of the full-size Bronco locally and it was a huge hit. We learned some things not generally highlighted in the promotional material. Like “Easter Eggs” hidden in the chassis, a bottle opener cut into a sail panel, a nod to previous Bronco designs near the fuel intake, and GPS markers stamped into sheet metal surfaces directing owners to exciting driving locations nationwide.
Mustang Mach-E
If you have not driven one yet, you have to get behind the wheel of the All-New, All-Electric, Ford Mustang Mach-E. The thrill is incredible, the experience almost indescribable. Electric vehicles are coming, and this is what the excitement is all about. The technology employed to give these vehicles the power, performance, handling, and safety is state of art from the best engineers in the business.
Something New on the 2021 Ford F-150
You have probably heard of the onboard generator on the Ford F-150 Hybrid that can power a job site or even your home during an electrical outage. The new All-Electric Ford F-150 Lightning coming to showrooms soon is generating excitement similar to Bronco and Mustang.
However, there is a new tool in the F-150 toolbox that has been needed since the day the first pickup rolled off Henry Ford’s assembly line.
How many times has this happened to you? There’s a project that you are working on. You drive your F-150 to Home Depot and load it up with a fortune in lumber, bags of cement, landscaping rocks, a new wheelbarrow, and miscellaneous items needed to complete the task. How much is a 1-ton payload? Yes, it’s 2,000 pounds, but how much does a truckload of lumber and cement mix weigh?
Here is the answer. Order your next F-150 with available Onboard Scales which will estimate cargo weight in real-time.
“We’re constantly working to deliver a continuous history of capable, strong, and smart trucks designed to make the F-150 customer even more productive,” said Todd Eckert, Ford truck group marketing manager, “This summer we’re delivering three new features all about enhancing the F-150 customer experience while delivering even greater confidence when towing and hauling.”
- This summer, the all-new 2021 Ford F-150 will debut available Onboard Scales which estimate cargo weight in real-time and indicate the truck’s capacity in three different ways
- Class-exclusive available Smart Hitch measures tongue weight to help customers properly hitch up and reduce the possibility of trailer sway when towing
- Available continuously controlled damping improves ride and handling on- and off-road, especially in towing situations, and also provide pothole mitigation technology
How Does it Work
Customers can now gauge how much they’re hauling. New available Onboard Scales measure and display the approximate weight of the payload in the truck. Load information is displayed in the center touch screen with a graphic representation of the truck, on a mobile phone through the FordPass app, or in graphics within the truck’s smart taillamps.
Smart taillamps operate like the battery charge indicator on a mobile phone, displaying the percentage of payload capacity by illuminating LEDs arranged in a built-in vertical bar. As the truck is loaded, all four lights illuminate, showing it’s fully loaded. If the truck is overloaded, the top lights blink. The maximum payload based on the pickup’s configuration is programmed into the system. Additionally, the truck can be set on scale mode, which zeroes out the current load and allows for approximate weighing of additional items loaded into the bed.
For additional information on all the exciting products in the Ford lineup contact the Sales Professionals at your local Ford Dealer, Lasco Ford, 2525 Owen Road in Fenton, (888) 486-1708.
