Dearborn, MI — January 6, 2021
Competition-ready and designed for the hardest-core off-road enthusiasts, the Bronco brand elevates its desert racing capability to a new level. Introducing the all-new Bronco DR – a limited-production desert racing SUV.
Oh Yeah, that’s how Ford Motor Company touts their latest revision of the new Bronco that will be debuted in this year’s Baja 1000.
The SCORE Baja 1000 celebrates a 50+ year legacy as one of the most grueling off-road motorsports events on the planet. And in all those decades, only one 4×4 has won it outright – the Ford Bronco. The distinctive Bronco DR red and black livery continues a desert racing legacy that dates back to Rod Hall and Larry Minor’s never-repeated overall 1969 Baja 1000 win, achieved in a stock Bronco.
With a premiere appearance planned for the 2022 Baja 1000, the Bronco™ DR will hit the sand powered by a Ford Coyote 5.0-liter V8 engine.
Other competition-focused features include Multimatic Positional Selective DSSV™ Dampers, a Multimatic safety cage, 37-inch BFGoodrich® Mud-Terrain T/A® KM3 all-season tires, and beadlock wheels.
An approach angle of 47 degrees, a departure angle of 37 degrees, and a breakover angle of 33 degrees all make it clear that the Bronco DR is a machine that’s purpose-built for racing. To meet desert racing requirements and provide weight savings, the air conditioning system, interior amenities, and all glass have been removed.
Building upon current Bronco two- and four-door models, the 2023 Bronco DR is made possible with the race-proven design and engineering experience of Ford Performance. In collaboration with the craftsmanship, motorsport innovation, and suspension technology of Multimatic.
Targeted to be the most powerful production Bronco ever, one thing is certain. It isn’t built for everyone. As a limited-production vehicle, it is destined to become an instant off-road icon. The first 50 units of the 2023 Bronco DR are scheduled to be released in fall 2022. Or should we say… unleashed?
Limited to 50 vehicles, the Bronco DR is expected to have a starting price in the mid-$200,000 range. Taxes, title, and registration fees are extra.
Video by Ford Performance
To find out how you can get your hands on one of Ford’s current model rubber-burning, hill-climbing, iconic new Ford Broncos, just see the Sales Professionals at your local Ford Dealer, Lasco Ford, 2525 Owen Road in Fenton, (888) 486-1708.