Join the Ford Mustang Stampede September 14th in Detroit


Ford Motor Company, Dearborn, MI — September 7, 2022
  • Ford welcomes Ford Mustang owners, fans, media, and its employees to The Stampede – the global debut of the all-new, seventh-generation Ford Mustang taking place at the Detroit Auto Show on September 14 at 8 p.m. EDT
  • Mustang owners can register to participate in The Stampede with their cars in a parade of Mustangs from Ford World Headquarters to the debut event at Detroit’s Hart Plaza
  • Ford will broadcast The Stampede live on its social channels, sharing the debut event’s excitement plus highlighting owners roaring their engines, flexing their head-turning customization, and sharing their passion for the world’s all-time best-selling sports car

For more than 58 years, Mustang has stood for exhilarating freedom, and now it’s time to welcome the next generation of Mustang. Ford invites Mustang owners and fans to participate in the countdown to The Stampede, the all-new Mustang global debut event on September 14 as part of the Detroit Auto Show activities.

With the backdrop of the Motor City and thousands of invited Mustang faithful, Ford employees, and global media in attendance, The Stampede kicks off the next chapter of the Mustang story.

“Mustang is the world’s best-selling sports car because there’s one for everyone – from an EcoBoost convertible to 5-liter V8 GT fastback coupe,” said Jim Farley, president, and chief executive officer, Ford Motor Company. “Now it’s time for a new stampede of owners, fans, and employees to welcome the next chapter in Mustang’s legacy – the seventh generation, which will be our best yet.”

The Stampede: Mustang’s Global Debut and Celebration Event  

At the very starting point of where Woodward Avenue, America’s first paved road begins, Ford invites Mustang fans around the world to descend on Hart Plaza for the debut of the all-new, seventh-generation Mustang taking place on Sept. 14 at 8 p.m. EDT.

“When we conceived the idea of an indoor-outdoor Detroit Auto Show, The Stampede was the kind of event we hoped and believed was possible,” said Rod Alberts, executive director, Detroit Auto Show. “We are proud to support Ford with what will be an absolutely iconic milestone, celebrating the heritage and future of the Mustang, as well as the global mobility industry, right here in Detroit.”

For Mustang fans who will not be in Detroit, The Stampede will be broadcast live on social channels, including Ford YouTube and the Ford Mustang Facebook page.

The Drive Home to The Stampede  

Ahead of The Stampede, Ford is collaborating with America’s Automotive Trust and the Detroit Auto Show on a cross-country adventure with all six generations of Mustang called The Drive Home. Ford is expanding this annual road trip to the Detroit Auto Show by inviting and encouraging all Mustang owners and enthusiasts to join in on The Drive Home to The Stampede.

Kicking off on Sept. 6 at LeMay – America’s Car Museum in Tacoma, Wash. – The Drive Home to The Stampede will cross nine states, plus more than a dozen stops. The final leg of this celebratory journey will see owners gather at Ford World Headquarters on Sept. 14 ahead of the reveal to parade together to The Stampede reveal event.

Mustang Owners Can Register Now

Mustang owners interested in joining the Drive Home or attending The Stampede debut event in Hart Plaza can find more details and registration here:

“We are honored to partner with Ford for The Stampede, rallying Mustang enthusiasts across America to promote the reveal of the all-new Mustang,” said David Madeira, vice chairman of America’s Automotive Trust. “Our annual, cross-country road trip, The Drive Home, is a partnership with the Detroit Auto Show created specifically to celebrate America’s love affair with the automobile. And The Stampede, celebrating the iconic Mustang, epitomizes what The Drive Home to Detroit is all about.”

Entering its seventh year, The Drive Home is an annual cross-country road trip that celebrates America’s motoring legacy throughout the country in the days leading up to the Detroit Auto Show.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities, and always-on relationships with customers to enrich experiences and deepen the loyalty of those customers.

Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products, and Ford Credit is available at

About the North American International Auto Show

The North American International Auto Show (aka Detroit Auto Show) is one of the most influential annual automotive events in the world and a showcase for emerging technologies. September of 2022 ushers in the next-generation auto show in Detroit featuring a totally transformed indoor and outdoor experience, including brand-defining vehicles, product ride-and-drives, and dynamic experiential activations.

The reimagined event includes;

Media Day: an opportunity for automakers and industry suppliers to debut new products and technologies.

Industry Tech Days: a chance to preview emerging mobility technologies and engage with innovators.

AutoMobili-D: an inside look at future mobility platforms.

Charity Preview: a signature fundraising gala for children’s charities.

Public Show: a nine-day mobility and community celebration with activations and entertainment citywide.

For more information, visit