Meet the All-New Ford Ranger Pickup Truck


Dearborn, MI — May 10, 2023

Here it is! The reveal of the all-new Ford Ranger XL, XLT, Lariat, and Raptor.

The Story

Proven globally to be ready for adventure, the all-new 2024 Ford Ranger pickup is made to enable owners to do more of what they love outdoors, with smart new features to explore new places and take on new challenges. It’s the most connected and capable Ranger ever and the only midsize pickup Built Ford Tough.

Ford has engineered each aspect of the all-new Ranger to meet the uncompromising demands of its adventure-craving customers, including its frame, suspension, powertrains, connectivity, and advanced driver assist software.

“Ford is the No. 1 selling pickup manufacturer globally and Ranger is the winning choice for midsize truck customers around the world who need a capable, smart and versatile truck that’s ready to keep up with their adventures. The all-new Ranger has already proven itself on almost every continent in 2022 with segment sales leadership in 18 countries, and all of Europe. Now it’s ready for North America.”

-Kumar Galhotra, President of Ford Blue

The Ford brand sold more than 1 million pickups around the world in 2022, and part of that sales success comes from Ranger. In the last decade, Ranger sales have increased 112 percent globally, with over 86,000 sold so far this year.

The previous generation 2023 Ranger was recently recognized by Kelley Blue Book® for having the lowest five-year total cost of ownership in the midsize pickup truck segment when accounting for insurance, maintenance costs, fuel costs, and depreciation.

To meet the evolving needs of its adventure-seeking North American customers, the all-new 2024 Ford Ranger now offers more towing technology than ever in a Ranger, convenient storage features, plus an available 2.7-liter EcoBoost V6* for added power.

Ranger Ready

The foundation of Ranger backcountry readiness is durability and reliability. To ensure the all-new Ford Ranger is Built Ford Tough, it’s been tested with the equivalent of more than 4.9 million customer miles prior to launch – from broken road surfaces in Australia to harsh hauling, brutal towing, and hot testing in America, cold testing in New Zealand.

In designing the backbone of Ranger, Ford engineers improved the truck’s fully boxed high-strength steel frame, with the wheelbase and track both stretched about two inches to provide more bed space and improved stability while remaining easy to navigate on trails.

Photo Courtesy of Ford Motor Company


The rear shocks and shock mounts have also been moved outboard of the frame rails for improved ride and control. All versions of the Ranger also benefit off-road from improved ground clearance and better approach and departure angles.

From day trips to multi-day journeys, the all-new Ranger is ready to bring gear to wherever the next adventure lies, with a maximum available towing capacity of 7,500 pounds and a maximum available payload capacity of 1,805 pounds.

More Ranger, More Ready

The all-new Ranger introduces more clever storage and useful features for owners, like an available wireless charger for mobile devices, a large center console storage bin, big door pockets designed for quick access to frequently used tools and other items, and an available second, upper glovebox to store even more gear. Ranger also has improved second-row storage with under-seat rear cargo bins optimized to make it easy to stash stuff. New fold-flat rear seatbacks help with loading and moving large objects, from coolers to large screen TVs, plus there’s room behind the seats to keep tools and other equipment.

Photo Courtesy of Ford Motor Company

The new interior features upgraded materials and textures improved fit and finish, and more purposeful technology. The experience starts with a standard 8-inch digital instrument cluster or available full-screen 12.4-inch cluster and is complemented by a standard 10.1-inch or best-in-class available 12-inch center touchscreen with Ford’s SYNC®4A system, which puts smart and connected features at your fingertips. Ranger includes a standard embedded 4G LTE modem and the convenience of features built into FordPass® Connect.

Photo Courtesy of Ford Motor Company

With just a touch, drivers can access dedicated screens for drive modes, off-road data, navigation, music, and other vehicle controls. The center screen is also linked to the available 360-degree camera to help make parking a breeze or to assist when negotiating particularly tricky terrain while out exploring. Physical buttons and knobs below the screen simplify controlling commonly accessed features like climate control and radio volume.

Devices can be easily charged with two USB ports in the cab and an available wireless charge pad. Ranger also gets better over time with over-the-air updates adding new features and capabilities to enhance the customer experience.

For information on the Ford Ranger and all the exciting products in the Ford lineup, contact the Sales Professionals at your local Ford Dealer, Lasco Ford, 2525 Owen Road in Fenton, (888) 486-1708.