Born in Detroit and M Den Launch U of M Apparel Line

The M Den, the official merchandise retailer for Michigan Athletics to now carry exclusive apparel line with Born in Detroit brand.

Detroit, MI — June 23, 2023

Michigan-owned and operated, Born In Detroit Apparel, LLC is proud to announce a partnership with The M Den and the University of Michigan for a first-time launch of official Born In Detroit and the University of Michigan apparel. The initial launch is available starting Friday, June 23rd, at The M Den Detroit store located at 55 Columbia Street in Detroit and online at

The Born In Detroit and the University of Michigan collaboration is an officially licensed collegiate apparel line. This exclusive line includes a Valiant University of Michigan Born In Detroit Block ”M” Tee and a Valiant University of Michigan Tee featuring the Football Helmet, both in Navy Blue along with the classic Maize color. A larger launch in July will include a wider variety of clothing options for men and women, additional apparel items, and the potential addition of more M Den store locations that would carry this exclusive line.

Born In Detroit

Born In Detroit was trademarked in 2015 and brought to life in 2020 by a group of true Detroiters, two sets of brothers, Michael and Anthony Tomey and George and Alex Bourkoulas, along with their friend, Michael “Mikey” Shumaker.

The mission of Born In Detroit is to showcase the pride of Detroiters near and far and to establish a brand partner to champion the city and surrounding communities.

Born In Detroit was created to honor the pride that Detroit is more than a city. It is that feeling of pride, hard work, and perseverance. You do not need to be born in Detroit to be a proud “Detroiter,” and you can wear Born In Detroit and showcase to the world how much this city means to you.

“We are thrilled to partner with the M Den and the University of Michigan in launching a brand-new apparel line. Born In Detroit was created to showcase pride in the city of Detroit, and now it is truly an honor to further align that pride with such a prestigious institution like the University of Michigan.”, said Anthony Tomey, Co-Owner, Born In Detroit and CEO of The Tomey Group.

Born In Detroit has had collaborative partnerships with local schools creating customized spirit wear and apparel for charitable initiatives and a previous partnership with the Detroit Pistons.

For more information about Born in Detroit, please visit:, Facebook: @bornindetroit, and
Instagram: @officialbornindetroit

About Born In Detroit Apparel, LLC

Founded in Detroit, Michigan in conjunction with 8 Mile Vodka in 2015, the Born In Detroit tagline that was featured on the 8 Mile Vodka bottle, was then trademarked, and brought to life in 2020. Born In Detroit reflects the vision and passion of two sets of brothers and a close friend, who were all Born in Detroit.

This is not just another apparel company, it’s an apparel company with a cause. The brand is a way for the community that was born in Motown, part of the big three, or local hard-working families, to show off their stomping ground and pride in their hometown, Detroit.

The apparel line features clothing and products showcasing the trademarked Born In Detroit and the ability to customize and collaborate with schools and other brands. Born In Detroit, along with their sister company, 8 Mile Vodka, supporting their roots, and their community, is something they strive for each day.

About The M Den

The Official Retailer of University of Michigan Athletics: For more than 20 years, the M Den has been proud to bring the finest selection of clothing, merchandise, and gifts to the University of Michigan family.

As the official retailer of the University of Michigan Athletic Department, we strive to make our level of quality and service worthy of the “Leaders and Best” – and to honor the tradition of excellence that sets the university apart.

Headquartered in Ann Arbor, we maintain a physical connection to the university and its programs that helps us continually expand our offering of merchandise that will enhance the Michigan experience for alumni, faculty, fans, and current students. Every purchase made through the M Den results in direct support to University of Michigan Athletic programs.

As the official retailer of U of M Athletics, the M Den returns a much greater portion of each sale to the university than other vendors. We consider it a privilege to be able to work together with the athletic department to meet the financial challenges associated with modern collegiate athletics. When you purchase from the M Den, not only are you assured of the highest-quality official merchandise – but you also have the satisfaction of knowing that you have truly helped support the programs that make you proud to be a Wolverine!