Palm Springs, CA — December 8, 2023
At the PGA TOUR’s annual Tournament Meetings – held at the La Quinta Resort & Club in Palm Springs, California – the winners of the PGA TOUR Champions Tournament Awards were announced on Wednesday evening, December 6.
The Ally Challenge presented by McLaren received the Sales Award, one of four awards that were given out at the event.
PGA Sales Award
The Ally Challenge presented by McLaren, held at the historic Warwick Hills Golf & Country Club in Grand Blanc, Michigan, was recognized with the Sales Award, presented annually to the PGA TOUR Champions event that shows tremendous sales growth year-over-year while establishing high sales marks in all areas.
The event saw a 10.5 percent increase in their year-to-year sales, with 68 new business deals combining for more than $675,000. The Ally Challenge has recorded a staggering $1.7 million in multi-year business, with a combined 180 deals between new business and renewals. Since 2018, this tournament has increased its hospitality and sponsorship revenue by more than $1.25 million.
About PGA TOUR Champions
PGA TOUR Champions is a membership organization of professional golfers age 50 and older, including 35 members of the World Golf Hall of Fame. The Tour’s mission is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, and generate significant charitable and economic impact in tournament communities.
All events are televised in the United States on Golf Channel, the exclusive cable television partner of PGA TOUR Champions. Internationally, PGA TOUR Champions coverage is available in more than 170 countries and territories via 22 media partners.