Detroit, MI — January 12, 2024
The past few years have been tumultuous for the North American International Auto Show (NAIAS). In 2018 it was decided to revise the event into one with more outdoor activities dubbed “Motor Bella”. A September date was selected to provide more accommodating weather in downtown Detroit. Unfortunately, the show was canceled for two years due to COVID-19.
Motor Bella was moved to the M1 Concourse in Pontiac and held in September of 2021. The NAIAS returned to its familiar surroundings downtown in Huntington Place for 2022 and 2023, also in September. However, crowds were down and a plethora of other events drew attention away from the show.
Hit the Reset Button
The Executive Director of the Detroit Auto Show and Detroit Auto Dealers Association, Rod Alberts, just announced in a statement that the show will return to its traditional dates in January:
The Detroit Auto Show is pleased to announce the iconic show will return to its roots with a January 2025 debut. Our primary goal is to create the most impactful event we can and after discussions with numerous constituencies, we believe a January date absolutely makes the most sense. In a constantly changing global automotive landscape, this update reflects our efforts to continue to reimagine the Detroit Auto Show while keeping an eye on our traditional focus – getting people excited about cars.
It just seems right. Kicking off the New Year with the Detroit Auto Show. Driving downtown with the snow falling and slush sticking to car fenders, parking and scurrying into the building through the cold. Then, warming up and stepping through the doors onto the display floor where spotless cars shine, smiling hosts greet guests and concessions serve hot coffee. I guess we can wait one more year. But we will miss the excitement in 2024.