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Ally Challenge Updates: Outdrive Hunger, Million Dollar Shot, Fan Zone and Concert News

Nashville Yacht Club Band (NYCB) will kick off Saturday’s musical festivities opening for Keith Urban

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Warwick Hills Golf and Country Club, Grand Blanc, MI — August 5, 2026

Excitement is building for the 2026 Ally Challenge presented by McLaren, taking place the week of August 24 – 30 at the renowned Warwick Hills Golf and Country Club. Tournament officials have been busy releasing details of the Outdrive Hunger Campaign, the new Million Dollar Shot Contest, Family Fun Night activities, and the Opening Act for the Keith Urban Community Concert.

Third Annual Outdrive Hunger Campaign Details Announced

The Ally Challenge presented by McLaren, has partnered with Kroger for a third consecutive year to welcome back the Outdrive Hunger program. The community-focused campaign is designed to collect needed food items across Southeastern Michigan in conjunction with Kroger’s Zero Hunger│Zero Waste impact plan. All donations benefit community focused organizations offering food insecurity solutions for those in need.

The four-week Outdrive Hunger campaign began Saturday, August 1, and concludes Saturday, August 22. Food and donation collections are available once per week on Saturdays from 10 a.m. to 4 p.m. at a new designated location each week. Four different charities have been selected to benefit from Outdrive Hunger, a new charity each week.

Food Drive Locations and Benefiting Charities

  • WEEK 1 in Grand Blanc – Benefiting FISH of Grand Blanc

(August 1): Kroger Store – 12731 Saginaw St., Grand Blanc, MI  48439

  • WEEK 2 in Flushing – Benefiting Flushing Christian Outreach Center

(August 8): Kroger Store – 1542 East Pierson Road, Flushing, MI  48433

  • WEEK 3 in Clarkston – Benefiting Calvary Lighthouse

(August 15): Kroger Store – 6625 Dixie Hwy Clarkston, MI 48346

  • WEEK 4 in Fenton – Benefiting Fenton Center of Hope

(August 22): Kroger Store – 15100 Silver Parkway, Fenton, MI  48430

Patrons who make a donation are eligible to receive a complimentary Sunday ticket to The Ally Challenge presented by McLaren, while supplies last, and a chance to win a $250 Kroger Shoppers Card.

“Each year, Outdrive Hunger reminds us just how generous and connected the Genesee County community is,” said Cam Barrett, Head of Communications and Public Affairs for the Kroger Michigan Division. “As we enter our third year supporting this effort with The Ally Challenge presented by McLaren, it’s been incredible to watch the program expand and create even more opportunities to help our neighbors. Best of all, is that every donation collected stays right here in Genesee County, supporting local food banks and turning community generosity into meals, hope, and meaningful support for those who need it most.”

“The Ally Challenge presented by McLaren is thrilled to once again join Kroger for the Outdrive Hunger initiative in our local markets,” said Tournament Director Erin Stone. “It has been incredibly rewarding to see this program come to life over the past two years and benefit an entire community, and we’re excited to build on that impact with this year’s results thanks to Kroger’s support.”

Tickets for The Ally Challenge can be purchased by visiting the tournament website (theallychallenge.com). The Ally Challenge is open to spectators from Thursday (August 27) to Sunday (August 30) and ticket prices start at $15. Youth 17 and under receive free grounds access with a ticketed adult. For a complete listing of ticket options please CLICK HERE.

The Million Dollar Shot

Tournament officials announced the details surrounding the newest event at The Ally Challenge presented by McLaren. The Million Dollar Shot gives three lucky fans, joined by celebrity participants and special guests, the opportunity to win $1 million with a hole-in-one on the tournament’s famed 17th hole.

17th Hole at Warwick Hills Golf and Country Club / Lasco Press Photo

Entries open today, August 5, by visiting https://theallychallenge.com/fan-events/million-dollar-shot, and close on Friday, August 21.

All contestants are eligible to win the prize by recording a hole-in-one on the iconic par 3 at Warwick Hills Golf and Country Club. Each participant receives one attempt.

The Million Dollar Shot will take place on Saturday, August 29 following the completion of round two of The Ally Challenge and kick off a fun-filled evening culminating with the Ally Community Concert featuring two-time Entertainer of the Year Keith Urban and the tournament’s popular drone show.

In related news, the opening act for the Ally Community Concert was announced today. Nashville Yacht Club Band (NYCB) will kick off Saturday’s musical festivities bringing their hard-earned reputation as one of the premier Yacht Rock tribute acts in the country to the Warwick Hills driving range. Fans will enjoy NYCB’s world-class 8-piece tribute to the golden pop and R&B sounds of the 1970s and ’80s, delivering dazzling, note-perfect renditions of the smooth hits everyone knows and loves.

The Nashville Yacht Club Band / Photo Courtesy of https://www.facebook.com/nashvilleyachtclubband/

Nashville Yacht Club Band—aka NYCB—is a world-class 8-piece tribute to the golden pop and R&B sounds of the 1970s and ’80s. Delivering dazzling, note-perfect renditions of the smooth hits you know and love, the band curates a feel-good journey through yacht rock classics, vintage AM Gold, roller disco anthems, and timeless dance floor staples, all brought to life by some of Music City’s finest players and vocalists. Every performance captures the spirit, sophistication, and irresistible groove of an unforgettable era—equal parts nostalgia and celebration.

With a hard-earned reputation as one of the premier Yacht Rock tribute acts in the country, NYC has taken its signature smooth spell from coast to coast— lighting up corporate galas, luxury resorts, private estates, and everything in between. From grand casinos and packed nightclubs to festivals, performing arts centers, country clubs, and tropical destination weddings, the band’s infectious energy and expert delivery turn any setting into a full-blown dance party—every single time.

Made up largely of former New York City touring musicians now based in Nashville, NYC brings a world-class pedigree to the stage. Collectively, its members have performed across the globe alongside artists such as The Waterboys, Augustana, Blue Man Group, Carly Simon, Adrian Belew, Corey Wong, Maren Morris, Jennifer Nettles, Terence Trent D’Arby, Colin Hay, Dustin Lynch, Ben Kweller, Passenger, Jo Dee Messina, Christopher Cross, Brandy Clark, and many more. The band has shared bills with acts like Pablo Cruise at IEBA 2019 and continues to anchor residencies at some of Nashville’s most sought-after venues.

“We’re all (mostly) in our 30s and 40s now, so this is very much a musical love letter to the joyful music playing in the car when we were growing up,” says guitarist and bandleader Jay Barclay. “We’ve carefully curated a perfect mixtape to keep everyone smiling and lost on the dance floor for hours. People feel happy at our shows, and that’s so great. It’s evocative and nostalgic, for sure, but the songs hold up! We started this band for fun, now it’s the best job in the world.”

Family Fun Night Presented by the Charles Stewart Mott Foundation

Back again this year is the Family Fun Night presented by the Charles Stewart Mott Foundation, celebrating 100 years of working in partnership with its hometown of Flint and communities around the world, and the tournament’s fan destinations available at the ninth edition of the official PGA TOUR Champions event.

Family Fun Night presented by the Charles Stewart Mott Foundation is a free, fun-for-the-whole-family event taking place on Thursday, August 27, from 5-7:30 p.m. on Hole No. 17 and in The Ally Challenge Fan Zone. Complimentary parking is located at Grand Blanc High School with courtesy shuttle service provided.

Family Fun Night includes free pizza, courtesy of Cottage Inn Pizza, ice cream thanks to Cops and Robbers Ice Cream, and drinks supplied by Pepsi for youth 17 years and under. Guests will also enjoy music, inflatables obstacle courses, golf stations run by First Tee of Eastern Michigan, a PGA TOUR Champions player appearance, the McLaren Operation Putt, Ally Footgolf and more.

The Family Fun Zone at The Ally Challenge presented by McLaren / Lasco Press Photo

There’s something for everyone at The Ally Challenge presented by McLaren thanks to the tournament’s many fan destinations, all open to the public, ranging from live music to enjoyable ways to view the competition to fun for the kids to Birdie Time is Miller Time. See below for the full list.

2026 Fan Destinations at The Ally Challenge presented by McLaren

  • Fan Zone (located adjacent to Hole No. 17) Open Thursday – Sunday

Hours: 8/27 – 2pm-7:30pm │ 8/28 – 10 a.m.-8:30 p.m. │ 8/29 – 9:30 a.m.-6 p.m. │ 8/30 – 10 a.m.-6 p.m.

Featuring…

– Ally Footgolf

– McLaren Operation Putt

– Fan Zone bar featuring White Claw “Birdie” specials

– Consumers Energy’s Educational Fun Center

  • Birdie Time is Miller Time (located on Hole No. 17)
  • Food Truck Concessions (located on Hole No. 17)
  • Dow VET Den (located on Hole No. 18)
  • Kids Activities by Sloan Museum of Discovery and Longway Planetarium (located in the Fan Zone)
  • Miller Lite Beer Garden (located on Hole No. 17)
  • 17th Hole Birdie Bridge located over the pond with views of the iconic 17th hole at Warwick Hills
  • Milagro 3 Par Bar (located at the 17th green) featuring public access, drink specials and great views
  • Public Viewing Deck (located on Hole No. 18)
  • Zehnder’s Complimentary Brunch sponsored by Frankenmuth Credit Union (located on the Clubhouse lawn) 

Visit theallychallenge.com for additional information about the tournament’s fan destinations, including daily hours of operation.

Tickets for The Ally Challenge can be purchased by visiting the tournament website (theallychallenge.com). The Ally Challenge is open to spectators from Thursday (August 27) to Sunday (August 30) and ticket prices start at $15. Youth 17 and under receive free grounds access with a ticketed adult. For a complete listing of ticket options please CLICK HERE.

About the Ally Challenge Presented by McLaren

The Ally Challenge is a Regular Season PGA TOUR Champions event in 2026, which will give way to the Charles Schwab Cup Playoffs a season-ending, three-tournament series that concludes with the Charles Schwab Cup Championship in Phoenix, Arizona, used to determine the TOUR’s season-long champion. The 2026 PGA TOUR Champions schedule features 28 events, with players competing for more than $70 million in total prize money, the highest in PGA TOUR Champions’ 46-season history.

All three rounds of The Ally Challenge presented by McLaren will be broadcast on Golf Channel.

Since its inception in 2018, The Ally Challenge presented by McLaren has donated nearly $9.7 million to support charity.

For more information about The Ally Challenge, please visit www.theallychallenge.com. For the latest Ally Challenge news and updates on social media follow the tournament on Twitter and Instagram at @AllyChallenge and on Facebook at Facebook.com/AllyChallenge.

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